If you are planning a publication or similar marketing material, please contact the Strategic Communications Office before you begin. There are several University policies and guidelines that must be followed.
Goals
It is also important that you are clear about your goals for the publication or marketing materials:
- Who is your audience?
- What information are you trying to convey to your audience?
- What is the best way to reach your audience?
- What do you want your audience to do with or in response to your information?
Guidelines
All publications should comply with the University’s visual and editorial standards and visual identity standards.
Every publication is assigned a University Editor (U.Ed.) number after it is reviewed and approved by the Strategic Communications Office. The U.Ed. number indicates that the publication has been properly reviewed, written, designed, prepared, and approved for use because is has met all of the University's standards for style, image use and content.
U.Ed. numbers are required for all newly created materials, as well as existing materials each time a change is made to the content.
The following statements are required for all publications (except formal invitations):
ADA statements
The ADA alternative-format statement must be included in ALL publications (except formal invitations) in easy-to-read type, directly above the statement of nondiscrimination.
Statement of Nondiscrimination (affirmative action statement)
All University publications (except formal invitations) must carry a form of the Statement of Nondiscrimination. In general, the complete text of the statement should always be used. However, in certain situations, a shortened version may be used. Exceptions to the use of the complete text are to be made by the University Editor or designated representative.
The required language for the ADA statement and Statement of Nondiscrimination are available at:
https://brand.psu.edu/additional-resources/editorial-standards#university-publication-statements
