Today’s employers are looking to hire communicators. Recent studies show that the ability to speak and write well, engage others in conversation, and work as a team are skills that every employer ranks as top on their “wish list.” Majoring in communications at Penn State Brandywine can help you get there.
With a Bachelor of Arts degree in communications, students will emerge ready to begin a career in many exciting fields including: digital media, broadcasting, advertising, promotions, public relations, publishing, fundraising, and special events planning.
In just the last decade, exploding technology has allowed the communications field to expand rapidly. The digital age is here and this major explores all of it; classes allow students to explore hardware and software that have changed how today’s information is disseminated. We recognize that the medium has changed, but the message remains the same. Writing and speaking skills are still essential for success, so the communications degree provides the basic theoretical foundations of the discipline: language, humanities, quantification, and behavioral and natural sciences. It also allows for exploration outside the traditional curriculum in the disciplines of information sciences and technology, communications, arts and sciences, English, and business.
The degree in communications provides an option for students who wish to develop their communication skills in a variety of settings in order to gain professional employment in exciting communications fields. The core requirements and interdisciplinary approach helps students integrate knowledge from many perspectives, including:
- Critical thinking skills
- Ethics and law
- Health communication
- Media studies
- Public relations
- Research methods
- Sports media
Complementary Minors and Certificates
Students who minor in one of the following disciplines find that the combination complements their communications focus:
Certificates can supplement an existing degree program or can be earned separately from a degree program by taking anywhere between 6-30 credits.
Internships, Research, and Application
Communications students have many opportunities to integrate classroom learning with hands-on experience. Internships with local, regional, and national employers give students firsthand experience in a work environment in the field of their choosing. Working with faculty, interested students can pursue undergraduate research on a topic that interests them and prepares them for post-graduate work.
Study abroad programs abound with possibilities for education and learning in the international arena.
Graduation and Beyond
Skills learned while pursuing a Bachelor of Arts in communications allow graduates to pursue their dream jobs: digital media specialist, broadcaster, advertising or public relations specialist, journalist, editor, fundraiser, special events planner, or salesperson.
Because of the diversity in the major, graduates succeed in many industries: public and nonprofit, education, healthcare, business and industry, and government, and are prepared for advanced professional or graduate study.