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8/18/2010 —

Penn State Brandywine will host a free seminar on “How to Start a Business or Market Your Existing Business on the Internet: Building an Effective Web Presence,” from 6 to 7:30 p.m. on Monday, Sept. 13 in the Tomezsko Classroom Building, room 105.

In today’s marketplace, most people start their search for products and services on the Internet. The question is: how do business owners ensure that these individuals find their businesses? The unfortunate reality is that most small businesses fail on the Internet because owners make the fatal mistake of focusing on making money rather than building a relationship with visitors.

This free seminar will help current online business owners and those hoping to break into the online realm learn how to successfully start up or move an existing business into the online environment.

Attendees will learn how to avoid the pitfalls of building a site that doesn’t attract visitors and how to get their business onto the first page of a Google search result, without having any programming skills.

The seminar will discuss the three biggest online dangers; how to get links; paid traffic, such as pay per click campaigns; social media and more, and answer the following questions: What works online? What makes good content? How do I get traffic? What is preselling? What are ways to presell? Who’s linking to my site?

The seminar will be led by successful Web entrepreneur and instructor Cynthia McGeever, who launched the site http://www.top-sales-jobs.com in 2005. For those interested in learning even more about online businesses after the seminar, the campus is offering “Building a Successful Business Using the Internet,” a course beginning October 6.

Seating for the seminar is limited. To register, contact Alan Zawacki at 610-892-1306 or raz1@psu.edu. For more information on the free seminar, click here. For information on other Continuing Education offerings, click here.

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