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7/23/2009 —

Penn State Brandywine has found a way to help career changers, those looking for professional development, entrepreneurs, teachers, and the like achieve an edge on the competition. The campus’ new Business and Professional Writing Certificate, available for both credit and non-credit adult students, will provide an opportunity for practical and professional development for everyday people who long to improve their creative thinking skills and to become more effective communicators.

The curriculum, taught by award-winning Penn State faculty, includes lessons on technical writing, creating proposals, reports, and presentations common in business, government, and industry. It will also focus on Web-based writing, including the analysis and composition of informative, persuasive, and creative Web texts.

The certificate program, which is offered on nights and weekends in addition to the traditional day-time classes that begin with the fall semester on August 24, is designed to benefit both individual learners who want a step up in their professional life, as well as organizations looking to better their employees. For individuals, the program will help improve written communication skills for greater “marketability” in the workforce and on résumés, and help build expertise for those who intend to write or publish as part of their professional credentials or marketing efforts. The program will also act as a door-opener to careers in the writing professions.

As for the benefits this program will bring to an entire organization, it is intended to improve internal organizational efficiency and support the vision and mission of the organization through advanced communication skills, both of which are known to support employee retention.

Required courses include Rhetoric and Composition, Effective Writing: Business Writing, Writing for the Web, Effective Writing: Technical Writing, Advanced Business Writing, and Business or Technical Writing Practicum.

For more information on the Business and Professional Writing Certificate, please contact Alan Zawacki at raz1@psu.edu or 610-892-1306.

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