The Business Essentials certificate program offers an excellent basic education in business management and meets the needs of a wide range of adult business students. The courses in the program will provide valuable information to anyone who works in a business setting or is considering a business career. Courses provide a better understanding of the complexities of employee behavior, financial analysis, principles of management, and the legal aspects of business. If you are considering returning to school in a business program, but are not ready to commit to an associate or baccalaureate degree program in business, the certificate program can serve as a starting point.
For more information, please contact the Continuing Education office at Penn State Brandywine: 610-892-1300 or email: firstname.lastname@example.org.
B A 100 Introduction to Business (3 credits)
This course provides a broad overview of the study of business and its environment, organization, operation, and interrelationships with government and society. Topic areas include; economic systems, forms of business ownership, information, accounting, finance, management, and marketing principles, legal and regulatory environments, business ethics and international business. A student majoring in business will develop a broad basis for further study in a specific area in business, while other majors will become familiar with the American enterprise system and the functions and issues facing business today.
MKTG 220 Introduction to Selling Techniques (3 credits)
Principles underlying the sales process and practical application of these principles to selling situations. Studies role of selling in total marketing process. Concepts covered in the course are sales and marketing techniques, consumer vs. institutional markets, salesperson personality and motivation, methods of compensation and evaluation, communication, the selling process including needs analysis and presentation, closing and post-sale service, ethical and legal issues, recruiting and training of salespeople, territory design and routing, and sales forecasting.
MIS 204 Introduction to Business Information Systems (3 credits)
This course provides an introduction to the use of information systems in business organizations. It is an applications-oriented course that provides an overview of (1) the role of information systems in business process design, (2) the current technologies used for obtaining, storing, and communicating information in support of operations and decision-making within a business organization, and (3) the concepts and principles for programming, developing, and using popular spreadsheet and database tools. Applications focus on important problems and issues found in business disciplines, including accounting, finance, marketing, supply chain operations, and general management.
CAS 100B Effective Speech (3 credits)
This is a general education course designed to introduce students to principles of effective communication with a specific focus on group problem solving. Course content involves attention to group dynamics, teamwork, and effective communication within groups. Through in-class activities, peer critiques, and analysis of both process and product, this course is designed to allow students to actively work in groups and engage in self-analysis of their own group processes. Structurally, this course begins with discussion of the principles of effective communication and public presentation and then covers significant course content addressing group communication and group process. This course enables students to work more effectively in groups, develop teams, and make effective group and individual presentations. At least one individual speech, several group communication activities, and one message evaluation are required in this course. Evaluation methods include evaluation beyond formal exams. Public presentations are evaluated for content, organization, and presentation; group work is evaluated for process effectiveness and outcomes; critical evaluation of messages is assessed in individual assignment.
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