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Dr. Schmidt at campus lion shrine
Contact Information
Title: Assistant Professor of Communication
Office: 131 Vairo Library
Phone: 610-892-1251
E-mail: hcs10@psu.edu

Hans Schmidt received his B.A. and M.A. in Communication Studies from West Chester University, and his Ph.D. in Mass Media and Communication from Temple University. His research focuses on media literacy and media literacy education at the university level. With disciplinary interests ranging from interpersonal communication to media studies, he has taught a variety of communication, media, and journalism courses.

Prior to joining the Penn State Brandywine faculty, he taught at several other colleges and universities, served as assistant director of a student academic support program, served as faculty adviser to a student newspaper, and worked as a professional journalist and photographer in southeastern Pennsylvania.

Recent Publications

Schmidt, H. C. (Forthcoming). Propaganda. In G. K. Piehler (Ed.), Encyclopedia of Military Science. Thousand Oaks, CA: Sage.

Schmidt, H. C. (2012). Media literacy in secondary and post-secondary education: A comparison of high school and university-level media literacy instruction. Journal of Effective Teaching, 12(1), 64-77.

Schmidt, H. C. (2011). From Busta Rhymes’ Courvoisier to Lady Gaga’s Diet Coke: Product placement, music videos, and the third-person effect. Florida Communication Journal, 39(2), 1-10.

Schmidt, H. C. (2011). Communication patterns and the university-level tutor. Journal of College Reading and Learning, 42(1), 45-60.

Schmidt, H. C. (2010). The flag raising on Iwo Jima: The importance of presenting photographs in context. Mid-Atlantic Popular/American Culture Association Gazette.

Recent Presentations

Schmidt, H. C. (2011). Media literacy across the curriculum: How disciplinary perspectives affect media literacy education at the college level. Paper presented at the annual meeting of the Eastern Communication Association, Arlington, VA.

Schmidt, H. C. (2011). Media literacy education for teens and young adults: A comparison of high school and university-level media literacy instruction. Paper presented at the biannual meeting of the National Association for Media Literacy Education, Philadelphia, PA.

Schmidt, H. C. (2010). Relational communication and the creation of the university tutor role. Paper presented at the annual meeting of the Eastern Communication Association, Baltimore, MD.